Introduction to Arts Sponsorship Seminar
Arts and Business Seminar on arts sponsorship.
The next Arts & Business Introduction to Arts Sponsorship Seminar will be held at The Castle in Wellingborough on Thursday 6th September.
The Arts & Business Sponsorship Seminar is specifically designed to raise the understanding of arts sponsorship and to give practical guidance to artists and arts organisations on how best to go about obtaining and developing corporate partnerships. The day is aimed at those who have no sponsorship experience as well as those who wish to refresh themselves of the fundamental principles and practice of this important part of the arts funding mix.
The seminar is presented by two experienced Arts & Business managers. It begins at 9:45am and ends at 4:30pm. Lunch and refreshments are included and all delegates receive a comprehensive pack of information, including the presentation material, additional handouts and resources, and the Arts & Business Sponsorship Manual (normally sold at £15.00).
Agenda
Introduction to Arts & Business
- Arts & Business' role and development
- Summary of Arts & Business' programmes and how to take advantage of them.
Introduction to arts sponsorship
- Definition of sponsorship and how it is used by business
- The sponsorship market and recent trends
- Why businesses sponsor the arts
The Five Point Plan for obtaining and developing sponsorship
- Assessing your organisation and its needs
- Developing packages for sponsorship
- Researching potential sponsors
- Writing proposals and making a successful approach
- Developing a good working relationship
The seminar is very interactive and practical, with plenty of opportunities to exchange ideas and experiences with other delegates. After the seminar you are also entitled to a one-to-one follow-up surgery session with one of the A&B East Midlands team for further, more tailored, sponsorship advice.
Details
The cost is £80+VAT per attendee. Members of the Arts & Business East Midlands Development Forum receive a 10% discount. The price includes lunch, materials, follow-up work, and the Arts & Business Sponsorship Manual.
Please don’t hesitate to contact Nick Lawford on (0115) 9216950 or by emailing Nick.Lawford@AandB.org.uk if you’d like any more information or to book a place.
A&B aspires to be the world’s most successful & widespread creative network. We help business people support the arts & the arts inspire business people, because good business & great art together create a richer society. www.aandb.org.uk
last updated: 01-08-2007 12:55