New Cultural Tourism Campaign in Leicestershire
New Cultural Tourism Website
There are numerous trends in tourism that make this a particularly good time for the arts, heritage and tourism sectors to develop their visitor potential.
Visitors are changing. Research has shown that visitors increasingly want an authentic experience. They want to gain a deeper understanding of the place they visit and spend longer in the local area. Cultural tourists want to enjoy exhibitions and performances, to sample local food and learn about local customs and to enjoy the atmosphere. They enjoy experiences that fire the imagination or offer a chance to connect with the past.
A visit to North West Leicestershire already comprises a fantastic mix of cultural ingrediants including heritage sites, arts and crafts, festivals and events, food and drink, rural highlights, relaxation and excellent accommodation.
Goff Lewis, the Cultural Services Manager for North West Leicestershire District Council said 'There is increasing demand for holidays that combine beautiful locations and the chance to enjoy a hobby such as painting, walking, photography, dress making or even researching family history. Members of North West Leicestershire Promotions thought this campaign would appeal to many consumers and at the same time raise the profile of the area and enhance the visitor experience'.
For further information visit the new website at www.culturalleicestershire.co.uk or contact our Tourism Information Centre at Ashby de la Zouch on 01530 411767 or e-mail ashby.tic@nwleicestershire.gov.uk
last updated: 22-05-2007 09:00