Marketing Techniques for Visual Artists and Crafts people.
What you will learn
- How to price your stock at a profitable level that will also appeal to a trade buyer.
- How to approach a gallery to sell your work.
- What price a gallery will sell for, including SOR mark ups.
- How to make your promotional materials stand out from the crowd.
- How to design and source cost effective promotion
- How to get free publicity
- How to write a press release
- How to make the best use of photography
- How to increase interest and sales
- How to make your customers work for you through excellent customer service
- How to assess trade fairs
- Where to find out about grant schemes and other sources of funding
(Please note this course will not look at business regulations, finances or legal requirements. For this you are best attending a business set up course run by your local Business Link. This course is designed to be marketing specific.)
Why choose a craft business set up course run by the Ferrers Gallery?
Rachael Chambers who runs the course at the Ferrers Gallery is the Gallery’s owner. She has a 12-year career in arts, tourism and education marketing and has been the gallery’s owner for the past three years. Since taking over the gallery she has increased it’s turnover and profitability as well as public and press awareness of the gallery, securing several national magazine features and expanding a strong customer base. Rachael has diversified her business activities and now has a year round exhibition programme on two floors, a mail order jewellery catalogue and a craft business training course. Rachael will be a judge for the 2006 British Craft Trade Fair Awards in Harrogate.
The Ferrers Gallery was recently awarded Silver for Marketing Excellence in the East Midlands Tourism
Details.....
The course is held on Mondays when the gallery is closed to the general public on Monday May 29th, Monday July 24th and Monday November 13th.
Maximum 12 people per course. Cost: £95.00 payable in advance. Cost includes refreshments throughout the day and a buffet lunch.
If you are based in Leicestershire and Rutland then Creative LeicesterShire will help subsidise your place by £60, meaning you only have to pay £35.
For more information and to book, call (01332) 863337 or visit the Ferrers Gallery website at www.ferrersgallery.co.ukPlease note: Places will be allocated on a first come first served basis. If the course should have to be cancelled by Ferrers Gallery a full refund will be given. If it is cancelled by a participant the payment will be withheld in full if there is no other participant on the waiting list available to take the place. Free car parking is available on site. Maps to the venue will be sent prior to the day.
last updated: 26-02-2007 12:41