Cultivate Seminars and Teatime Talks
Teatime talks and seminars
This is the first full season of training from Cultivate. Read on to find a course that will interest you.
Teatime talks are a great way of finding out a bit more about subjects and issues that impact on the cultural sector while enjoying a cup of tea and networking with colleagues and associates. Each talk lasts two hours and is presented by a specialist or practitioner. All Teatime Talks are free.
The seminars provide a more in-depth investigation and understanding of some of the Teatime Talk topics. These are one day sessions which will include a range of learning tools such as workshops and toolkits. All the seminars are presented by an expert in the field. We are particularly delighted to be working with Audiences London on the series of three seminars focusing on researching your audience. This will precede a course on how to use you data seminars in the spring and autumn of next year.
We are holding some of the events in two of our very newly completed capital projects, New Art Exchange in Nottingham and QUAD in Derby. So come and see these exciting new buildings for yourself.
Seminars
RISK MANAGEMENT
Thursday 4th September, 10am-4pm
Derby Assembly Rooms
Cost: £50 plus VAT
Risk management has become of greater importance in the creative and cultural sector, mainly to an increasing level of accountability to funders and other stakeholders, as well as an increasing professionalism in the management of that sector.
This course has been designed for senior managers, financial managers and board members to be practical in nature and will help delegates to:
- Set risk management objectives and goals
- Understand and analyse the “operating” environment,
- Identifying, ranking and evaluating risks
- Monitoring and reporting framework
- Establishing a risk register
- Scenario planning
The training will be led by Mahmood Reza, a qualified and experienced accountant, trainer and writer. His skills and experiences have been developed within the cultural, commercial and public sector over the last twenty five years.
THREE SEMINARS TO HELP YOU GATHER INFORMATION ON YOUR AUDIENCES
Suitable for all levels of knowledge and experience, however if you are new to using audience research, we strongly recommend that you attend the first of the series before moving on to the more detailed ones. BUY FOR ALL THREE AND SAVE £25
INTRODUCTION: USING RESEARCH TO UNDERSTAND AUDIENCES
Tuesday 23rd October 2008 10am - 4pm
The QUAD in Derby
Cost: £50 plus VAT
How can you ensure that you are getting the best possible results and value from your research? Whether you are doing research in-house or commissioning it, this seminar discusses guiding principles to make audience research relevant and effective for your organisation.
By the end of the session you will be able to:
- Define research objectives appropriate to your organisation’s objectives.
- Formulate a plan to gain organisational buy-in for research projects.
- Explain the different research methodologies – quantitative and qualitative, and when to use them.
- Assess when to do research in-house and when to commission an outside supplier.
- Write a research brief.
Facilitator: Bryony Duncan, Research Manager, Audiences London
DESK RESEARCH: Using Existing Sources of Audience Data and Information
Wednesday 26 November 2008 10am to 4pm
New Arts Exchange Nottingham
Cost: £50 plus VAT
First stop for any research project is to use the rich sources of information that already exist, both your own and a wide range of free resources. These will help you to formulate and even answer your research questions, and may also save you time and money when you commission original research. These sources also help you identify your potential audiences and the make-up of your catchment area.
By the end of the session you will be able to:
- Select relevant information from existing sources of audience information.
- Use the Office for National Statistics website to develop a profile of your catchment area based on variables, such as education levels, household composition, ethnicity and indices of deprivation.
- Analyse TGI Area Profile Reports.
- Explain Mosaic geo-demographic profiling.
- Explain audience information in the context of benchmarks, such as Snapshot London and Audience London’s Visual Arts benchmark or other organisations’ information.
- Layer up the available information to identify areas for penetration or of potential.
Facilitator: Bryony Duncan, Research Manager, Audiences London
QUALITATIVE METHODS for a Deeper Understanding of your Audiences
Thursday 11 December 2008 10am to 4pm
LCB Depot Leicester
Cost: £50 plus VAT
When is a qualitative approach most useful and effective and what are the benefits and limitations of different qualitative methods? Whether you’re doing audience research, evaluation or consultation, qualitative methods offer rich information which can add insights to existing data, and inform future research and planning.
By the end of the session you will be able to:
-
- Understand the basis of a qualitative approach and how that differs from a quantitative one
- Demonstrate the essential elements of qualitative methodologies.
- Assess which qualitative methodology would be appropriate for your research.
- Explain relevant sample frames and sizes.
- Identify resources required to undertake or commission qualitative research.
- Write recruitment criteria and topic guides.
- Identify effective facilitation skills.
- Explain key ethical and data protection issues.
Facilitator: Bryony Duncan, Research Manager, Audiences London
Teatime Talks
ONLINE TICKETING
Wednesday 17th September 2008 3pm to 5pm
LCP DEPOT Leicester
Event Free
An opportunity to see a demonstration of an online ticketing system for organisations, festivals and events which do not have or have access to their own box office system or online ticketing. You will also hear about other online projects and companies and hear some case studies form those who have used online ticketing.
MEETING THE DIGITAL CHALLENGE
Wednesday 1st October 2008
LCB Depot Leicester
Event Free
Uzma Choudray and Barry Hale, directors and cofounders of Threshold Studios will lead a discussion on how organisations might work together to make the most of the digital environment. Where is good practice currently? Which skills are required? What will audiences want? How will it change modes of participation?
“TAKING PART” AND AUDIENCE SEGMENTATION
Wednesday 5th November 2008 3pm to 5pm
New Art Exchange Nottingham
Event Free
“Taking part” is a major DCMS survey into how the public engage with the arts. Arts Council England is developing new audience segmentation categories based on the findings of the survey and which will serve to help organisations understand and target their audience better. Anni Oskala, Strategy Officer, Research, Arts Council England national office will outline the findings and implications of the new segmentation.
More Details
To book a place on any of these course, please vist the Cultivate website at www.cultivate-em.com
Please register on our website www.cultivate-em.com so that you hear about all the exciting events we are doing as well as job opportunities and news from the region.
last updated: 05-09-2008 10:58