CENTRE SCREEN
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The result

The success of Centre Screen is evident because:

• An average of 66 people now attend each screening (compared to a National Cinema Average of 29 people per show at mainstream city centre cinemas)
• The scheme has provided access to cinema for those who otherwise may not have such opportunities to due to barriers of distance, transport and accessibility (75% of surveyed Centre Screen audience members do not regularly attend any other form of cinema exhibition)
• Increased social and cultural opportunities have been created within isolated communities (99% of audience members travelled less than 5 miles to Centre Screen events)
• The viability of village halls and other rural and community venues has been enhanced.

"We might not have surround sound or digital technology but the ambience here will be great. We organised a pre-show glass of wine when we put on Chicago. It's a great chance for everyone to get together."

The reasons for its success

The Incredibles
[uncredited]

The factors that helped Centre Screen to succeed have included the following:

• The commitment by the scheme partners enabled the scheme to be established and operate successfully
• The commitment by local venues and promoters, and their knowledge of local audiences, made the scheme work on the ground
• The expertise of the scheme Co-ordinator, and his access to resources and support through Phoenix Arts, was invaluable in running Centre Screen
• The scheme is not costly for promoters, and there is opportunity to make small amounts of profit that can be reinvested to cultural events at their own venue
• Emerging technology has made it easier to deliver the scheme simply.

Further information